The User Experience Behind Adoptify
Animal Adoption Platform that Connects Shelters & Prospective Owners in a More Humane Way
The User Experience Behind Adoptify
Animal Adoption Platform that Connects Shelters & Prospective Owners in a More Humane Way
The User Experience Behind Adoptify
Animal Adoption Platform that Connects Shelters & Prospective Owners in a More Humane Way
Project Overview
Project Overview
Adoptify is an innovative mobile application designed to facilitate the adoption of stray animals, particularly dogs and cats, in urban areas such as Greater Jakarta (Jabodetabek) and Malang. Developed by a team of university students from various institutions across Indonesia, the app aims to reduce the number of stray animals while raising public awareness about the importance of responsible pet care and animal welfare.
Adoptify is an innovative mobile application designed to facilitate the adoption of stray animals, particularly dogs and cats, in urban areas such as Greater Jakarta (Jabodetabek) and Malang. Developed by a team of university students from various institutions across Indonesia, the app aims to reduce the number of stray animals while raising public awareness about the importance of responsible pet care and animal welfare.
Key Features & Functional Highlights
Key Features & Functional Highlights
Adoptify offers two core features that form the foundation of its user experience. The first is Adoption Matching, which connects potential adopters with verified foster caregivers or shelters. This feature is designed to build mutual trust by allowing users to view detailed profiles, communicate directly with the foster, and ensure compatibility before the adoption takes place.
The second key feature is Virtual Pet Wellbeing, which supports adopters post-adoption by providing smart reminders for feeding schedules, vaccination appointments, and overall pet health tracking. This not only empowers users to become more responsible pet owners but also extends Adoptify’s value beyond the initial adoption process—ensuring the long-term well-being of the animals.
Adoptify offers two core features that form the foundation of its user experience. The first is Adoption Matching, which connects potential adopters with verified foster caregivers or shelters. This feature is designed to build mutual trust by allowing users to view detailed profiles, communicate directly with the foster, and ensure compatibility before the adoption takes place.
The second key feature is Virtual Pet Wellbeing, which supports adopters post-adoption by providing smart reminders for feeding schedules, vaccination appointments, and overall pet health tracking. This not only empowers users to become more responsible pet owners but also extends Adoptify’s value beyond the initial adoption process—ensuring the long-term well-being of the animals.
To gain a deeper understanding of user needs, expectations, and pain points regarding pet adoption experiences, I conducted both quantitative and qualitative research. This mixed-method approach helped uncover valuable insights that informed the direction of Adoptify’s design.
To gain a deeper understanding of user needs, expectations, and pain points regarding pet adoption experiences, I conducted both quantitative and qualitative research. This mixed-method approach helped uncover valuable insights that informed the direction of Adoptify’s design.
The quantitative side was conducted through a digital survey distributed via social media platforms, which gathered responses from over 50 participants—mostly within the age range of 20–35 years old. The survey aimed to identify general behaviors, preferences, and frustrations related to pet adoption.
To complement this, I carried out in-depth interviews with five prospective adopters, all within the same age group, to better understand their emotions, motivations, and expectations when seeking to adopt a pet.
These conversations revealed not just what users wanted, but also why they felt uncertain or hesitant throughout the current adoption process.
The quantitative side was conducted through a digital survey distributed via social media platforms, which gathered responses from over 50 participants—mostly within the age range of 20–35 years old. The survey aimed to identify general behaviors, preferences, and frustrations related to pet adoption.
To complement this, I carried out in-depth interviews with five prospective adopters, all within the same age group, to better understand their emotions, motivations, and expectations when seeking to adopt a pet.
These conversations revealed not just what users wanted, but also why they felt uncertain or hesitant throughout the current adoption process.
What We Learned from Users
What We Learned from Users
From the research conducted, several key insights emerged that helped shape Adoptify’s core features. Around 80% of users expressed the need to understand a pet’s character before proceeding with adoption—such as whether the animal is kid-friendly, energetic, or comfortable around other pets.
Meanwhile, 60% found that existing local pet adoption platforms were confusing and lacked intuitive navigation. Additionally, two shelter managers shared that they often struggle to manage adoption data and communication manually. These findings emphasize the importance of a user-friendly interface, detailed and transparent pet profiles, and administrative tools to support shelter operations more efficiently.
From the research conducted, several key insights emerged that helped shape Adoptify’s core features. Around 80% of users expressed the need to understand a pet’s character before proceeding with adoption—such as whether the animal is kid-friendly, energetic, or comfortable around other pets.
Meanwhile, 60% found that existing local pet adoption platforms were confusing and lacked intuitive navigation. Additionally, two shelter managers shared that they often struggle to manage adoption data and communication manually. These findings emphasize the importance of a user-friendly interface, detailed and transparent pet profiles, and administrative tools to support shelter operations more efficiently.
Designing with Purpose
Designing with Purpose
Using these insights as our foundation, I began the interface development process by creating:
Low-Fidelity Wireframes: Focused on defining navigation structure and key screens.
High-Fidelity Prototypes: Built using soft, empathetic colors and intuitive UI components to reflect a sense of trust and care.
I paid close attention to feedback loops, especially around features like pet character tags, clear adoption forms, and pet profile visuals. These were iteratively tested and refined based on usability testing outcomes.
Using these insights as our foundation, I began the interface development process by creating:
Low-Fidelity Wireframes: Focused on defining navigation structure and key screens.
High-Fidelity Prototypes: Built using soft, empathetic colors and intuitive UI components to reflect a sense of trust and care.
I paid close attention to feedback loops, especially around features like pet character tags, clear adoption forms, and pet profile visuals. These were iteratively tested and refined based on usability testing outcomes.
From Insights to Interface: Transforming User Feedback into Tangible Design Solutions
From Insights to Interface: Transforming User Feedback into Tangible Design Solutions
After conducting an extensive research process involving both surveys and interviews, my team and I gathered valuable insights regarding user needs, pain points, and expectations for a digital pet adoption experience. We collected feedback from 138 respondents through Google Forms, followed by 5 in-depth interviews with prospective adopters aged 20–35 years old.
Two standout insights emerged from the data:
87.7% of respondents believe that an accessible pet adoption application is essential, indicating a clear need for a digital solution that connects shelters and adopters effectively.
On a scale of 1 to 10, 62% of users rated the usefulness of the Virtual Pet Wellbeings feature at 9 or 10, appreciating features like care reminders for feeding, vaccinations, and health tracking.
These findings affirmed that users were not only enthusiastic about the idea but also valued specific features that supported long-term pet care. Furthermore, shelter partners expressed the need for a more efficient system to manage adoption data, moving away from error-prone manual processes.
After conducting an extensive research process involving both surveys and interviews, my team and I gathered valuable insights regarding user needs, pain points, and expectations for a digital pet adoption experience. We collected feedback from 138 respondents through Google Forms, followed by 5 in-depth interviews with prospective adopters aged 20–35 years old.
Two standout insights emerged from the data:
87.7% of respondents believe that an accessible pet adoption application is essential, indicating a clear need for a digital solution that connects shelters and adopters effectively.
On a scale of 1 to 10, 62% of users rated the usefulness of the Virtual Pet Wellbeings feature at 9 or 10, appreciating features like care reminders for feeding, vaccinations, and health tracking.
These findings affirmed that users were not only enthusiastic about the idea but also valued specific features that supported long-term pet care. Furthermore, shelter partners expressed the need for a more efficient system to manage adoption data, moving away from error-prone manual processes.
How Adoptify Works
How Adoptify Works
Adoptify simplifies the animal adoption journey through a user-centered digital flow that is clear, humane, and emotionally engaging. Here's how the process works from start to finish:
Adoptify simplifies the animal adoption journey through a user-centered digital flow that is clear, humane, and emotionally engaging. Here's how the process works from start to finish:
Adoption Flow – Phase 1:
Finding Your Match.
Adoption Flow – Phase 1:
Finding Your Match.
Browse Pets Looking for a Home
Take your time to explore all the adorable pets waiting to be adopted. Use filters to narrow down by age, type, or location so you can find your perfect match!
Choose a Pet You Love
Found someone special? Click on their profile to learn more about their personality, background, and what kind of home they’re looking for.
Fill Out the Adoption Form
When you're ready, fill out the adoption form. It helps us get to know you better and make sure you and the pet are a great fit for each other.
Browse Pets Looking for a Home
Take your time to explore all the adorable pets waiting to be adopted. Use filters to narrow down by age, type, or location so you can find your perfect match!Choose a Pet You Love
Found someone special? Click on their profile to learn more about their personality, background, and what kind of home they’re looking for.Fill Out the Adoption Form
When you're ready, fill out the adoption form. It helps us get to know you better and make sure you and the pet are a great fit for each other.
Adoption Flow – Phase 2:
Getting to Know You.
Adoption Flow – Phase 2:
Getting to Know You.
Review by Foster or Staff
Our team or the pet’s foster family will read through your application carefully to understand your lifestyle, experience, and environment.
Pending Decision
Sit tight! We’re reviewing your application & will get back to you soon.
Interview or Home Visit
Sometimes, we’ll reach out for a short phone interview or even a quick home visit.
Adoption Approved or Not Approved
Sometimes it’s just not the right fit. But don’t worry — you’re always welcome to choose another pet.
Review by Foster or Staff
Our team or the pet’s foster family will read through your application carefully to understand your lifestyle, experience, and environment.Pending Decision
Sit tight! We’re reviewing your application & will get back to you soon.Interview or Home Visit
Sometimes, we’ll reach out for a short phone interview or even a quick home visit.Adoption Approved or Not Approved
Sometimes it’s just not the right fit. But don’t worry — you’re always welcome to choose another pet.
Adoption Flow – Phase 3:
Bringing Them Home.
Adoption Flow – Phase 3:
Bringing Them Home.
Meet & Handover
It’s time! We'll arrange a handover where you can finally meet your new best friend in person and take them home.
Adoption Complete
Congratulations! the adoption is officially complete! You’ve just given a loving animal a second chance at life and a forever home.
Meet & Handover
It’s time! We'll arrange a handover where you can finally meet your new best friend in person and take them home.Adoption Complete
Congratulations! the adoption is officially complete! You’ve just given a loving animal a second chance at life and a forever home.
Post-Adoption (Optional):
Staying Connected.
Post-Adoption (Optional):
Staying Connected.
Follow-Up Check (1–3 Months)
Just a friendly check-in to see how things are going with your new pet. We want to make sure everything is going well for both of you.
Share Your Adoption Story
Every adoption is a special story and we’d love to hear yours! Whether it’s a sweet first meeting, a funny moment at home.
Follow-Up Check (1–3 Months)
Just a friendly check-in to see how things are going with your new pet. We want to make sure everything is going well for both of you.Share Your Adoption Story
Every adoption is a special story and we’d love to hear yours! Whether it’s a sweet first meeting, a funny moment at home.
User & Stakeholder Response
User & Stakeholder Response
After testing and presenting Adoptify to both potential users and shelter partners, the feedback revealed strong validation for the app’s design and purpose. Here are the key outcomes:
Over 80% of users reported feeling more confident and interested in continuing the adoption process after experiencing Adoptify’s UI/UX.
The detailed pet profiles and empathetic design were highlighted as standout features.
Shelters involved in the trial stated that the system would be extremely helpful in managing adoptions more efficiently.
After testing and presenting Adoptify to both potential users and shelter partners, the feedback revealed strong validation for the app’s design and purpose. Here are the key outcomes:
Over 80% of users reported feeling more confident and interested in continuing the adoption process after experiencing Adoptify’s UI/UX.
The detailed pet profiles and empathetic design were highlighted as standout features.
Shelters involved in the trial stated that the system would be extremely helpful in managing adoptions more efficiently.
Turning Empathy into Interface: The Product We Crafted
Turning Empathy into Interface: The Product We Crafted
Guided by deep user insights and empathy-driven design, we translated research findings into a thoughtful digital interface. The final product consists of both low-fidelity and high-fidelity prototypes that reflect user needs, address pain points, and prioritize clarity, trust, and usability.
We designed clean, intuitive layouts with soft color palettes and accessible typography to evoke a sense of calm and trust. Features like intelligent pet filters, detailed animal profiles, and a simplified adoption form were crafted to make the adoption journey seamless for users and manageable for shelters.
This result is not just a visual product—it’s a user-centered solution shaped by real stories, real feedback, and a deep belief that design can improve lives, both human and animal.
Guided by deep user insights and empathy-driven design, we translated research findings into a thoughtful digital interface. The final product consists of both low-fidelity and high-fidelity prototypes that reflect user needs, address pain points, and prioritize clarity, trust, and usability.
We designed clean, intuitive layouts with soft color palettes and accessible typography to evoke a sense of calm and trust. Features like intelligent pet filters, detailed animal profiles, and a simplified adoption form were crafted to make the adoption journey seamless for users and manageable for shelters.
This result is not just a visual product—it’s a user-centered solution shaped by real stories, real feedback, and a deep belief that design can improve lives, both human and animal.
©2023 Adoptify – Mobile Pet Adopting App | Provided by Bangkit Academy
©2023 Adoptify – Mobile Pet Adopting App | Provided by Bangkit Academy
